Modi’s PRO, who served previous Congress, BJP CMs in Gujarat wit...
Saturday, December 15, 2018
By Rajiv Shah
A public relations officer (PRO), even as maintaining anonymity, is supposed to “manage” reputation of his or her client, reflecting the client’s views in order to influence opinion and behaviour. A PRO is also known to use, the world over, media and communication to build, maintain, manage and plan pub...