ગુજરાતી
English
Ahmedabad, 10 August 2023
Raksha is closed on 11th August. A teacher from Vadodara city has started a campaign to send rakhis to army personnel on Rakshabandhan festival. In the 9th year, teacher Sanjay Bachav and 100 former students have sent 55 thousand rakhis. Soldiers and officers have been deployed on duty in Siachen and Galwan valleys on the border of Kashmir and Arunachal Pradesh. The jawans get it 4 days before laying the rakhis.
Vadodara has earned a name for Rakhi service, but no brand for Rakhi. There is a big business of Rakhi in Gujarat and 50 thousand people get employment, but there is no famous brand of Rakhi like Calcutta in Gujarat. Rakhi worth 5 to 6 thousand crore rupees is used in India and 250 to 300 crore rupees in Gujarat. And the business of 500 to 600 crores is being considered.
In 2023, apart from Vadodara, these ashes have come from 40 cities of 14 states and 14 countries including Australia, Dubai, America, Canada. Sent by post. This campaign has now become international. A sister ties a rakhi to her brother for her protection and the brother promises to protect his sister.
Campaign
Raksha Bandhan is a sacred festival of the Hindus that came into existence about 6,000 years ago when the Aryans created the world’s first civilization. A campaign called “Rakshabandhan with the Indian Army” was launched with the sisters. In the campaign, sisters send Rakhi from every corner of the country. Along with this, sisters from other countries also send Rakhi in this campaign.
75 to 75 thousand
This campaign started 9 years ago with 75 handmade rakhis. People have told that this year 55 thousand rakhis have been given to teachers. Now it can increase to 75 thousand rakhis next year. In this way, the campaign started with 75 rakhis will reach 75 thousand.
Name of each sister
Behind the cover of each rakhi is the name and mobile number of the sister sending the rakhi. So that the soldiers also know that thousands of kilometers away, someone is constantly praying for their safety. Since there is a mobile number on the cover of the rakhi, in some cases the women sending the rakhi also receive phone calls to thank the jawana.
Answer
Many women also send greeting cards with messages praying for their safety along with the rakhi. In some cases, an army officer or jawan sends a gift for the sister. These are very emotional moments.
Who is the teacher?
Sanjay Bachhav is 57 years old. Civil Engineer (Diploma), B with English, is a teacher at Baroda High School Bagikhana. Participated in the World Marathi Literature Conference held in Singapore. On the occasion of Independence Day, a new initiative was taken to send Rakhi to the soldiers.
2015
In the year 2015, he himself had sent 75 rakhis to the jawan brothers guarding the border.
2016
Teacher Sanjeev Bachav started this campaign in the entire Vadodara city. Rakhis worth 2200 were collected.
2017
5500 rupees were collected.
2018
10 thousand Rakhi sent.
2019
On 29-7-2019, 12 thousand rakhis were collected from different groups of Vadodara and sent by soldiers to the border.
2020
12 were present during the Corona period.
2021
This year more than 25 thousand ashes were collected.
The brave soldiers of India were martyred in Galvan. That’s why Galvan started sending rakhis across the border. The three main borders of India are Kargil, Galwan and Siachen.
2022
For the safety of the soldiers protecting the country, 50 thousand rakhis were prepared and sent to India-Pakistan and India-China border. It was prepared by Vadodara residents and school children. Rakhi has been sent by sisters from 14 states of the country, Australia, America, Russia, Germany, Japan and 5 countries of the world. The children had also sent him bandaged.
Rakhi is a BIG business
In 2022, the business of Rakhi in the country reached 5 to 6 thousand crores. The price was increased by 20 to 25 percent. According to the report of CAIT, there is a business of rakhi worth about 6 thousand crore rupees. In 2021, Rakhi did a business of Rs 3,500 to 4,500 crores in Corona. According to that calculation, a business of Rs 250 crore can be done from 5 percent of the population in Gujarat. The rakhi of blinds is the choice of the people.
Ahmedabad
There are 22 leading Wholesale Rakhi dealers in Ahmedabad. Especially Gujarat and Ahmedabad are considered to be the center of Rakhi market in the country. Rakhis are sent not only in Gujarat but also in India and abroad.
There are around 100 big wholesale rakhi sellers across the state. 50-60% Rakhi production in Corona Rs. 100 million. In 2021, the business would be of Rs 2 crores, had reached 15 crores. In a good year, there is a turnover of 20 to 25 crores.
Country
Delhi’s Sadar Bazar is the main center of Rakhi business in the country with a turnover of 5 to 6 thousand crores. West Bengal is also the largest center of Rakhi production in the country. Bengal’s share in the total business of the country is 50 to 60 percent. After this, rakhis are made on a large scale in Gujarat, Mumbai, Delhi, Rajasthan. Rakhi has a business of Rs 200 crores in Dharavi, Mumbai.
China
Rakhi is not directly imported from China. The materials used in making Rakhi like fancy parts, foil, foam, decorative items, stones etc. come from China. The raw material used to make Rakhi is imported from China, which costs Rs 1,000 to 1,500 crore. In 2020, gray material worth Rs 4 thousand crore was coming from China. According to the report of CAIT, do about 6 thousand
There is a business of Rakhi worth Rs. China did work worth about Rs 4,000 crore. First, foam, paper foil, gray thread, pearls, drops, decorative items, etc. are imported from China.
Work for 50 thousand
More than 50 thousand people get employment by making Rakhi. The wholesale business of Rakhi starts from March. Due to GST, the business has reduced by 30 percent. Kites of Uttarayan, crackers of Diwali, rakhis of Raksha Bandhan, Holi colors are the main employment. All these businesses are estimated to provide employment to 5 lakh people.
Surat
In 2021, the business of Rakhi in Surat was 5 to 10 crores. This business is done in 1 month. Significantly, there are 100 manufacturers and more than 450 wholesalers in Surat. Surat to U.P. More goods go to other states including Odisha.
Rajkot
In 2022 there were 1000 shops in Rajkot market. Rakhis ranging from Rs 1 to Rs 200 are available in the market. There are also silver and gold rakhis. Lumba Rakhi has been tied to Chandanani and brother-in-law.
Angoor Rakhi is most in demand. Kasab-Jashdoshi, Calcutta Booty, Kids Cartoon Rakhi. Simple and light Rakhi with various cartoon characters including Hanuman, Ganesh, Krishna, Motu Patlu. There are more than 2 thousand designs in the Rakhi market of Rajkot. There are 1500 types of thread rakhis. Silver, Jattal, Moti, Sukhad, American Diamond, Rudraksh, Omkar. spiderman, doraemon, mickey mouse
Morbi – Tankara
More than 5 present workers are engaged in this rakhi industry in Tankara taluk of Morbi. It is sent all over India including Calcutta, Maharashtra, Odisha, Rajasthan. 50 to 60 lakh rakhis were exported from Tankara to other states of India. Taxes have broken the back of small scale industries. In 2018, 1,000 types of rakhis worth about Rs 30 lakh were sold in 250 shops in Morbi. Rakhi was available from five rupees to five hundred rupees. Rakhis including diamonds, crystal beads, silver remained more popular. There were cartoon rakhis including Chhota Bheem, Super Hero for the kids.
Due to GST, the business has reduced by 30 percent.
2020
In 2020, the business of the wholesale market amid Corona has also not been able to increase by more than 20 percent.
2021
There was recession due to Corona. Last year, rakhis worth Rs 2.5 to 3 crore were sold. A packet of 1 dozen rakhis which cost Rs 175. 60-70 percent rakhi produced
Business in 2022
In August 2022, the printing of Rakhi became 25 percent costlier. The string of pearls ranged from Rs 300 to Rs 2500 per kg depending on the quality of the pearl. The price of packing box was increased from Rs 50 to Rs 70. The foil increased from 300 to 400 to 400 to 450 rupees. The cost of molding on Rakhi has also increased from Rs.3 to Rs.5. 4 to 5 crores. A packet of 175 reduced to Rs 240. The cost had increased by about 30 per cent.
Cow dung rakhi
The use of natural rakhi made from cow dung started from 2022. There is a lot of demand. Price is very less. His business is growing.
Vedic Rakhi
Rakhis are artificially made by machine. There is no Vedic worship or Vedic virtues in it. These are made for show only. The ration may include rice, durva, mustard seeds, sandalwood, saffron and a small gold or silver coin in a cloth. If there is no gold or silver coin, then a small piece of gold or silver can also be kept. Make a bundle of all these things and weave this bundle well in cotton thread. Worship this Rakhi normally. While worshiping, worship by keeping Rakhi at the feet of God. Take that rakhi after adding kanku, bill gulal rice and other things and tie it to the brother.
Rakhi Cover – Design Pooja Dish used while tying Raksha.
Blind student
For 25 years, Sanjay Bachhav used to celebrate the birthday of visually impaired girl students every month. Visit the school of blind and differently abled students and celebrate their birthdays or festivals with the students. On a certain day, a group celebrates the birthday of blind girls in the Goyagate area. The festival of Raksha Bandhan was also celebrated with the students of Divyang and Blind School located in Fateganj area. Ordinary students are taken along. Blind students are very strong mentally. Visually impaired students get a positive outlook in life. get the spirit of living
Khadi Rakhi
The Ashavali saree of Ahmedabad, Patola of Patan, Tangaliya shawl of Surendranagar, Mashru cloth of Mandvi and Bhujodi weave of Kutch have achieved world fame. Rakhi can be made from its cloth. When handloom artisans were counted in 2019-20, there were 10,601 artisans in handloom business in Ahmedabad. At present there are 2 to 2500 artisan families. Handloom is the largest employment provider in the country after agriculture. Of which 70 percent are women. In 2009-10, there were 43 lakh 32 thousand artisans in the country. Which decreased by 18 percent in 10 years to 35 lakh 23 thousand in 2019-20. In 10 years, 8 lakh people left this profession. Every year 408 families leave the handicrafts in the state of Gujarat. The fund has also been halved. Hardly 300 to 400 rupees are paid for preparing 10 meters of cloth on handloom. A man earns 200 to 400 rupees on a powerloom. If the rakhi is made of handloom cloth or stars, then the lives of the artisans can be saved.
Shree Rakhi Brand
Based in Calcutta since 1962, Shree Rakhi Company has grown to be one of the largest producers of Rakhi in all of India. Shree Rakhi sells 2.5 crore Rakhis annually. In 2019-20 Rs. Earned more than 33 crores. Now it has become a big Rs 100 crore brand. the third
Generation Entrepreneur, Kamal Kishore Soni.
Journey of Shri Rakhi In 1962, Murli Dharji Mohta joined an accounting firm in Kolkata.
Worked as a clerk. His wife Pushi Devi Mohta decided to make a simple rakhi. He died two years later and the business also closed. Murali resumes work in memory of his wife. Son Jeevan Das Mohta continued the business.
Export to 42 countries. In 1979, Kamal joined his uncle in business and decided to make Mr. Rakhi a household name in the country. Created the brand of rakhis. There are businesses in 700 districts across the country. It has a network of 500 wholesalers and 2,000 retailers in India. Every year they organize dealer meets in Delhi and Hyderabad where they take pre-booking of rakhis for more than two lakh wholesalers and retailers for the entire year.
These include plain rakhis, zardozi rakhis, pearl studded rakhis, kundan rakhis and many more. Also exports rakhis to UK, US, Australia, Fiji, Mauritius and elsewhere. Also sells to supermarket chains such as Peacock and Easyday.
More than 20 lakh people are engaged in this profession in Calcutta.
Rakshabandhan is related to sweets, chocolates, clothes, gift items, jewellery, transport. Whose business is in billions of rupees. Industry patronage takes place after Valentine’s Day and Mother’s Day.
There are fruits, there are dry fruits, there are Rakhi, there are flowers. Combo packs start at Rs 499 and go up to Rs 4,000. The maximum selling price is Rs.599 to Rs.699.
