Gujarat new tourism policy, but how successful the old policy was, how much investment ?

Gandhinagar, 12 January 2020

Gujarat’s new tourism policy has been announced from January 1, 2021 to March 31, 2025. Earlier, the state government announced the Tourism Policy 2015-20. More than 441 applications were received for registration of tourism units. Out of these, more than 286 units are operational. The operative period of this policy is completed in March 2020. The Gujarat government has not announced how much investment, employment, tourist came in it, it did not say.

15 percent increase

The number of tourists visiting Gujarat has increased. In the last 9 years (2009-2018) the number of tourists has grown at a rate of 15% CAGR. Which has also overtaken the growth rate of 12% of the total number of tourists in India. Gujarat ranks among the top 10 tourist destinations in terms of attracting local tourists. Total number not declared.

New policy

Caravan Tourism, Medical Tourism, Welfare Tourism, MICE Tourism, Adventure and Wildlife Tourism, Coastal and Cruise Tourism, Religious / Spiritual Tourism as well as Rural based experiences etc. The incentive has been announced.

A dedicated Gujarat tourism desk will be set up at international airports. Tourists will be given Gujarat Tourism Cards or e-vouchers.

Unique and under-explored products showcasing art and culture will be promoted. Procurement of local handloom and handicraft products by foreign tourists will be encouraged.

Rs.4000 salary for guide

Will assist hotel, resort and tour operators in hiring tourist guides. Per month per person for 6 months by the state government Rs. A maximum financial assistance of 4000 will be provided.

E-vehicle subsidy

Capital subsidy of 15% on e-vehicle purchase, capital subsidy of 25% for construction of public charging stations for e-vehicles, reimbursement of 50% of fees paid for obtaining green building certification, international certification obtained Includes 50% of the fee paid for tour operators.

Capital subsidies and other financial support have been announced for caravan tourism, rural fairs, high priority tourism centers, MICE events, adventure tourism, river cruises in river lake areas.

Hotels, resorts, convention centers, wellness resorts, theme parks and amusement parks, tourism hospitality and training institutions, beehives / cottages / log huts as well as financial incentives for tour operators are announced in the notice.


1-Use of e-vehicles will be encouraged by giving 1 – 15% capital subsidy (maximum Rs 2 lakh).

2- 100 percent capital subsidy will be given for the development of public charging stations for e-vehicles.

3 – 50% of the certification fee will be reimbursed for stability

4 – To increase the number of foreign tourists, discounts of up to Rs 20,000 will be given on purchases made through e-vouchers or Gujarat Tourism Card.

5 – Investments in hotels registered under CoT (Commissioner of Tourism) will also be exempted.

To promote special tourism projects, 6 – 15% capital subsidy (maximum Rs 10 lakh) will be provided for caravan tourism.

7- River cruise tourism will be promoted with 15% capital subsidy (maximum Rs 25 lakh).

8-Financial assistance up to Rs.4,000 per month for 8-6 months.

9 – Rural tourism fairs will be organized and Gujarat’s indigenous culture, dances, handlooms, handicrafts, etc. will be organized for tourists with a financial support of up to Rs 5 lakh per year for Gujarat’s Culture Program.

10-Setting up of various hotels at designated high priority tourism centers with 10 – 20% capital subsidy will be encouraged.

11-The MICE sector will be encouraged by providing 11 – 15% capital subsidy and all facilities for setting up convention centers by providing leased land.

12 – Financial assistance up to Rs 5 lakh and up to Rs 2 lakh for MICE events.

13 – 15% capital subsidy for adventure tourism equipment, maximum Rs 15 lakh will be given.

The policy has been announced by Gujarat Chief Minister Vijay Rupani.